Everybody is in the selling business. At one point or another, assuming you are not Robinson Crusoe trapped on some obscure island, you are always trying to sell something to the next fellow you are relating with.

And you could be trying to sell them just about anything. From a strand of hair to ambient oxygen (assuming you have a better supply of it). We live in an interdependent society. Nobody is an island and for you to survive you’ve got to sell me that stuff i don’t have for you to acquire the stuff you don’t have.

In modern day selling, the art of selling has become as good as or in some cases better than the product/service itself. Your ability to master the art of selling keeps you in business; because the fact that you will open shop by this time next year depends solely on the rate at which goods and services leave your shelf. Continue Reading »